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  • It’s one of the latest ‘hot topics’ and it’s got marketers using language in a creative way. Earlier today I was reading in Marketing Week about Bacardi’s plans to spend
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  • It’s exam time. For some people that I work with, it is the culmination of several months of turning up to classes twice a week and working through the pages
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  • I’ve lost my voice.A combination of an allergic reaction to all the pollen in the air and a throat infection has silenced me. Now, I’m not looking for sympathy, it
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  • A few days ago the BBC reported that IKEA is the latest company to say that it will stop selling ‘single-use plastic products’ - in this case by 2020 (https://www.bbc.com/news/business-44398356). The
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  • Special of the day.Special ale.Special quality.Special offer.Special features.Special occasion.Special friend.Special school.Special edition.Special reserve.Special guest.Special service.Special product. We all want to feel special. We all want the best.It would be really
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  • Everyone is afraid of something. According to those who know about these things, it is all because of the ‘lizard brain’. The lizard brain is that primitive part of the
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  • I met a lady yesterday who gave me some almonds. Her name is Stéphanie Kinger and she is originally from France. She has a business in Porreres, Mallorca, where she
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  • The acronym AIDA has been used in sales and marketing for a long time and stands for:Attention, Interest, Desire, Action. The concept remains valid. However, despite the fact that so
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  • Everyone has a story to tell.When our story resonates with other people they can feel a connection and become potential clients or customers. When customers buy products or services it
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